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    Our Story and History | Flexure Group
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    Our Story

    A business owner has enough to worry about.

    Business Financial Planning

    Travis Huisman and Marlene Whisonant happened on the idea for Flexure while out on the river fishing. They both have a background in Accounting and a love for helping business owners. They recognized the need for solid business financial planning services and opened Flexure Group.

    It’s in Our DNA

    Most CPA firms focus on compliance services – taxes and financial statements. However, many professionals lack experience running a business and don’t understand the daily pressures, challenges, and needs of the business owner.

    Travis, our CEO and Lead Guide has successfully run companies, started companies from the ground up, acquired companies and sold companies. His experience gives him a unique perspective on the business financial planning needs of business owners. Dissatisfied with the service model and competence of many firms, starting Flexure was a natural extension of his coaching and teaching passion.

    Marlene has thirty years of working with businesses on their bookkeeping and accounting needs. Marlene specializes in providing outsourced bookkeeping needs onsite to many clients. She has a deep understanding of QuickBooks, payroll and state and local taxes.

    Travis, Marlene, and the entire Flexure team would love to meet you and learn about your business. Give them a call. Maybe you will end up out on the river with them!

    Flexure Foundations ProgramFlexure Foundations Program
    How We're Different

    Our Core Differentiators

    At Flexure, we pride ourselves in our commitment to continually re-invent ourselves to ensure we bring you on-going value-added benefits that clearly set us apart.  We understand that a truly consultative approach is the best way to meet our client’s needs. By sharing our knowledge and expertise we can confidently steer your financial strategy ensures your personal and business goals are achieved.

    Business Experience

    Our team is experienced in all phases of business planning, personal planning for
    business owners, along with accounting and finance.

    Technical Expertise

    Through cost accounting, Flexure offers clients an internal decision making focuses, as other accounts are external focused.

    Key Insights

    We offer key insights that focus on identifying and understanding your aspirations and then crafting a plan to help you succeed in achieving them.


    We make a difference today to create positive, lasting impact for future generations.

    Proactive vs Reactive

    At Flexure, we believe that the financial health of your business should
    always have a proactive element, rather than respond to events after they occur.


    We understand the viewpoint that comes with business ownership, allowing us to align your financial goals to meet your needs and expectations.

    Work/Life Balance

    We recognize there is no life/work balance for an entrepreneur, however our team works to maximize our clients productivity.

    News and Resources

    Our Insights