I recently read a book for accounting firms called ‘Selling to Serve’ by James Ashford. In the book, he repeatedly uses the phrase 'Choose Your Hard'....
Travis Huisman and Marlene Whisonant happened on the idea for Flexure while out on the river fishing. They both have a background in Accounting and a love for helping business owners. They recognized the need for solid business financial planning services and opened Flexure Group.
Most CPA firms focus on compliance services – taxes and financial statements. However, many professionals lack experience running a business and don’t understand the daily pressures, challenges, and needs of the business owner.
Travis, our CEO and Lead Guide has successfully run companies, started companies from the ground up, acquired companies and sold companies. His experience gives him a unique perspective on the business financial planning needs of business owners. Dissatisfied with the service model and competence of many firms, starting Flexure was a natural extension of his coaching and teaching passion.
Marlene has thirty years of working with businesses on their bookkeeping and accounting needs. Marlene specializes in providing outsourced bookkeeping needs onsite to many clients. She has a deep understanding of QuickBooks, payroll and state and local taxes.
Travis, Marlene, and the entire Flexure team would love to meet you and learn about your business. Give them a call. Maybe you will end up out on the river with them!
Our team is experienced in all phases of business planning, personal planning for
business owners, along with accounting and finance.
Through cost accounting, Flexure offers clients an internal decision making focuses, as other accounts are external focused.
We offer key insights that focus on identifying and understanding your aspirations and then crafting a plan to help you succeed in achieving them.
We make a difference today to create positive, lasting impact for future generations.
At Flexure, we believe that the financial health of your business should
always have a proactive element, rather than respond to events after they occur.
We understand the viewpoint that comes with business ownership, allowing us to align your financial goals to meet your needs and expectations.
We recognize there is no life/work balance for an entrepreneur, however our team works to maximize our clients productivity.