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    Selling to Serve by James Ashford | Flexure Group
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    I recently read a book for accounting firms called ‘Selling to Serve’ by James Ashford. In the book, he repeatedly uses the phrase

    ‘Choose Your Hard’

    This phrase hit me like a ton of bricks as it’s so applicable to a business owner.

    Is it hard to run a profitable business. Yes
    Is it hard to run a business that’s not profitable. Yes
    Choose your hard.

    Is it hard to operate within budget. Yes
    Is it hard to operate without a budget. Yes
    Choose your hard.

    Is it hard to train your team so you don’t have to do everything. Yes
    Is it hard to have to do everything. Yes

    Choose your hard. Choose wisely.


    Through our Flexure Foundations Program, we focus on the business owner and seamlessly meld their personal and business financial planning needs to achieve financial freedom. We surround business owners and their teams with business experience, technical expertise, mentorship, and insights that help them gain clarity on their entrepreneurial journey.

    To learn more about our business financial planning contact us for a FREE, NO-OBLIGATION consultation with our financial guides.

    We’ll see you out there!

    Travis Huisman, CEO and Lead Guide at Flexure