I recently read a book for accounting firms called ‘Selling to Serve’ by James Ashford. In the book, he repeatedly uses the phrase

‘Choose Your Hard’

This phrase hit me like a ton of bricks as it’s so applicable to a business owner.

Is it hard to run a profitable business. Yes
Is it hard to run a business that’s not profitable. Yes
Choose your hard.

Is it hard to operate within budget. Yes
Is it hard to operate without a budget. Yes
Choose your hard.

Is it hard to train your team so you don’t have to do everything. Yes
Is it hard to have to do everything. Yes

Choose your hard. Choose wisely.

YOUR TRUSTED PARTNER

Through our Flexure Foundations Program, we focus on the business owner and seamlessly meld their personal and business financial planning needs to achieve financial freedom. We surround business owners and their teams with business experience, technical expertise, mentorship, and insights that help them gain clarity on their entrepreneurial journey.

To learn more about our business financial planning contact us for a FREE, NO-OBLIGATION consultation with our financial guides.

We’ll see you out there!